This week, Bookt LLC, the company behind InstaManager was acquired by RealPage Inc. (NASDAQ:RP), a leading property management systems and services company. With this acquisition, RealPage is entering into the vacation rental industry.
Bookt’s management team and the vast majority of employees will all remain with the business. “We started Bookt with a single mantra – Your Online Success. That to me, always meant making our customers successful through more bookings and better tools, said Bookt CEO Rob Käll. “Last year we did over $100M in bookings through the platform which we are very proud of, but that’s still just a fraction of the entire VR industry. With RealPage’s backing we now expect to turn millions of dollars of bookings into billions.”
RealPage is a leading provider of comprehensive property management software solutions in the multifamily, commercial, and single-family rental housing industries. RealPage’s entry into the industry provides both validation of growth in the vacation rental marketplace and increased resources and investment in top-tier technology innovation for professional property management companies.
“This enables us to join a world class SaaS organizations, with resources far greater than most of our competitors, said Käll. “Together we will bring a lot of new services and make significant investment into the product, support and sales. RealPage buys into the same global vision that Bookt has had from day one, to really provide better marketing, better software and greater success for VR professionals around the world.”