The Fall Issue of VRM Intel Magazine is here! In spite of natural disasters, OTA dominance, and increased regulation, the demand for vacation rentals is still rising. As the industry evolves, the resilience and adaptability of property managers are apparent, and new ways to leap ahead of the competition continue to present themselves as evidenced in the following pages.
This issue contains the full spectrum of online marketing for vacation rentals, including public relations, OTA independence, social media, content marketing, PPC, website conversion optimization, and strategies to increase direct bookings. These articles collectively provide a how-to guide for marketing performance in 2018.
In addition, technology continues to drive much of the industry’s conversation. In the article, “The State of Software 2018” on page 81, we discuss our talks with software CEOs and examine recent feature additions and the challenges innovators face in meeting the needs of vacation rental managers.
Our industry has seen a renewed discussion about data privacy and usage. In the article “Who Owns Your Data?” on page 85, technology leaders reveal their policies and paradigms surrounding the use and protection of your data.
I hope you enjoy this issue and look forward to your feedback, as always.
Thank you so much for your support and readership.