360 Blue, LLC announced it has acquired the entirety of the St. Joe Club & Resorts’ Vacation Rental program, adding over 235 homes to the company’s portfolio. Its second acquisition this year, Santa Rosa Beach-based 360 Blue now represents the largest collection of luxury vacation rental properties in the Florida panhandle.
Through the acquisition and an agreement with St. Joe Club and Resorts, all homes on the 360 Blue program will now benefit from the high-end 360 Blue service and property management model, as well as access to many of St. Joe Club & Resorts’ private amenities.
“Exceptional service is the principle foundation of our business,” says Ashley Horsley, co-owner and CEO of 360 Blue. “We started with a handful of high-end properties a decade ago and have now grown to over 560 of the most luxurious properties along the Gulf Coast. Our commitment to investing heavily in our company culture creates a working environment that makes it easy to deliver the best possible service to both our homeowners and guests alike. The addition of St. Joe Club & Resort’s Vacation Rental program will integrate seamlessly into our current operation. Our incredible team at 360 Blue is prepared and excited for this growth.”
Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry.
With a background in finance and over 14 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.