The winter issue of VRM Intel Magazine is here. This issue contains 27 articles designed to help you grow your business in 2018. Matt Curtis shares his experience about how local governments are addressing regulations, and Sue Jones writes about important changes in employment laws. In addition, Laird Sager discusses best practices for addressing accidental damage repair, Tyann Marcink provides us with a humorous look at how to handle guests suffering from “vacation brain,” and Wes Melton lets us know that sometimes purging properties is the right thing to do.
On the marketing side, Outer Beaches Realty’s Alexa Nota talks about managing an in-house marketing plan, along with articles about PR, managing distribution, branding, email marketing, and catering to the tech needs of millennial guests.
As you will read in the three feature articles, What’s in Store for 2018, Unbundling the Property Manager, and our insider interview with thought leader Simon Lehmann, while the industry has seen many changes—and I know it is a cliché—the more things change, the more they stay the same. While a lot of learning remains to be done in 2018 (and you will find all the upcoming educational events on page 94), the keys to success lie in a renewed focus on the basics: providing guests with amazing vacations, delivering clean and safe accommodations, and creating a work environment in which your employees can thrive.
My hope in 2018 is that—despite the noise—vacation rental professionals do not lose sight of how much the vacations you provide mean to those lucky enough to take them.
It is a privilege to be able to research and write about the vacation rental industry.
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