Vacasa co-founder Cliff Johnson has resigned from his role as head of the company’s international division to join Rented.com as vice president of sales.
“Cliff’s contributions to Vacasa over the past nine years have been immense,” said Vacasa CEO Eric Breon. “He works harder — and has more integrity — than anyone else I’ve ever known. He’s had the Midas touch here at Vacasa, and I expect the same to continue moving forward.”
“It has been an honor to build Vacasa with Eric, Kimberly and the team over the past eight plus years,” Johnson said. “I’m really excited about the possibilities ahead for me and my family, but I will always have a special place in my heart for Vacasa and the team.”
Johnson and Breon started Vacasa in 2009. Based in Portland, Oregon, Vacasa was initially launched as a booking service. The pair quickly realized that the booking service model, without exclusivity over the management of the properties, would not be able to deliver the quality experience that their guests were seeking. Even though they had scaled up very quickly on the booking service model, in 2010 they made the decision to pivot and scale back down to focus on a full-service property management model
Since then, Breon and Johnson grew the company into the second largest vacation rental management company behind Wyndham, with 1,800 employees and 7,000 vacation homes under contract. The duo also raised over $143 million to capitalize on the fast-growing short-term rental industry.
Johnson added, “I especially want to recognize all of our tremendous housekeepers who make this industry great including Rogene McIntyre, Chris Brown, Jules Huber, Donna Rudd and so many more that have had the opportunity to further their careers with Vacasa as we’ve grown.”
Johnson will be based in Atlanta.
Read Johnson’s heartfelt letter to the Vacasa family.
Cliff Johnson is one of the finest men I have ever known and I have been with this company for nearly five years.
Peoples priorities and lives can change many times which can bring the need and desire to do something different, live somewhere else or in Cliffs case, watch your children grow up and be there for them.
Eric Breon has a different style but is a great man also.
These two brilliant minds have made Vacasa what it is today and I sincerely hope that an old disgruntled employee who possibly did not do their job very well, does not have any bearing on anyones’ thoughts of our company.