About Us


Founded by Amy Hinote in 2012, VRMIntel.com was created as a tool for the fast-growing and rapidly-evolving vacation rental industry. The site is laser focused on the professionally managed vacation rental sector. Our mission is to provide relevant, factual, timely industry-specific news, information, and resources to help vacation rental professionals build their businesses, to address the challenges and opportunities in the industry, and to positively contribute to the vacation rental ecosystem.

VRM Intel Magazine

In October of 2016, we launched VRM Intel Magazine, a quarterly publication which is mailed to approximately 15,000 vacation rental professionals and is distributed at all major industry conferences. The high-end magazine contains articles written by industry experts addressing property care, marketing, technology, human resources, reservations, distribution, revenue management, homeowner relations, guest services, asset management, and government regulations.

VRM Intel Live! Events

In late 2016, VRM Intel went on the road for the first time with regional events that bring together industry thought leaders and local vacation rental providers. Since then, VRM Intel Live! events have been held in over 20 vacation rental destinations in the US and UK with approximately 5,000 attendees.

In 2019, we added two recurring events: the Vacation Rental Women’s Summit and the Vacation Rental Data and Revenue Management Conference (DARM).

In 2021, we are introducing the inaugural VRM Intel Marketing Assembly (VIMA) online in May. We will also host DARM in Atlanta, August 17 – 18, and the Vacation Rental Women’s Summit in New Orleans, December 1 – 2. All three of these events are limited in space with 1,425 vacation rental professionals in attendance.

VRM Intel Market Data

In 2018, we sold our comparative market data platform to Jason Sprenkle and co., and it is now known as Key Data Dashboard. Although VRM Intel no longer has any commercial interest in the company, we encourage vacation rental managers to sign up for this invaluable comparative benchmark data. 

So enjoy the site, subscribe to the magazine, join us at an event, and do not hesitate to let us know how we can better serve you as we strive to work with you to increase awareness and build the vacation rental industry.