“By joining forces with Blizzard, RedAwning strengthens its position as a global marketing engine supporting local property management brands,” said a RedAwning spokesperson. “For the past year, RedAwning has been working on marketing solutions that will further support our managers’ marketing efforts. We are about to unroll a few new website and marketing services of our own—watch this space—and Blizzard’s established expertise and services in internet marketing expand our end-to end marketing solutions even further, faster.”
Blizzard Internet Marketing, led by president Susan Blizzard, has been one of the vacation rental industry’s leading website development and internet marketing firms for 21 years. Blizzard Internet Marketing will operate as a wholly owned subsidiary of RedAwning. All employees of Blizzard are staying with the company, and Susan Blizzard will continue to serve as president.
“Blizzard has always been focused on high ROI solutions for lodging companies. When I heard RedAwning’s plans to allow our clients to remain independent while also benefiting from high-level technology support and cutting-edge services, I knew that joining them would take us exactly where we’ve always wanted to go.” said Susan Blizzard. “New technology, distribution, and optimization opportunities that other companies in this industry talk about were often invented by RedAwning, and they have deep partnerships with everyone that counts. They have even more coming soon, and we have some great things to build together, making this an incredibly exciting opportunity for me and my team who have worked hard to build Blizzard over the last 21 years.”
Blizzard’s services include SEO, PPC, social media, email marketing, local search, analytics, website design, booking engines, and hosting. The Blizzard team will continue to service their current clients in all the ways that they already do and will make their services available to RedAwning’s clients.
This acquisition gives Blizzard’s clients access to the complete RedAwning Network and RedAwning’s other value-added services, including reservations processing, customer service, credit card processing, declined card handling, chargeback management, accidental damage protection, and a free mobile app for guests.
“With the acquisition of Blizzard, we now have the opportunity to offer a full range of ground level marketing support for clients, along with the clout of the largest global network. We are truly a complete one-stop marketing solution that will deliver everything a vacation rental company needs to increase its direct bookings, while also bolstering bookings from global channels,” said RedAwning CEO Tim Choate. “We’ve been very impressed with Blizzard’s leadership and expertise in the industry and we see enormous potential for our clients in adding cutting-edge internet marketing expertise to RedAwning’s suite of services.”
With this acquisition, RedAwning.com also announced it is rebranding as RedAwning Group,
The Blizzard purchase price was not disclosed.