• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Rent Responsibly STR Association Management Services Feature Image
      Rent Responsibly Launches A La Carte Support Services for Vacation Rental Alliances
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Tech
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • OTAs
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
  • Customer Service
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Login
OTAs

Airbnb Addresses Professional Vacation Rental Managers: “PMs are an indispensable part of Airbnb’s success.”

Airbnb Addresses Professional Vacation Rental Managers: “PMs are an indispensable part of Airbnb’s success.”
mm
Amy Hinote
December 5, 2018

Airbnb wants professional property management companies to know its aim is to work more closely with the professionally managed community. Below is a message from the company to vacation rental managers:

As the travel industry has evolved, Airbnb has grown along with it. What began as a platform for individuals to share their homes has expanded into an inclusive hosting space that embraces property managers (PMs). Together, hosting experts and Airbnb created a dynamic vacation-rental landscape, following a journey from listening to conducting extensive research and working with the Vacation Rental Management Association (VRMA).

The ever-changing future of travel was on the minds of so many who attended VRMA International in October. At the conference, we hosted multiple conversations with PMs, and a handful of key observations came to the forefront. Here are our insights:

The industry is evolving — and quickly

We noticed the same thing PMs did at VRMA International: the growing presence of venture capital groups, private equity firms, online travel agencies, and global travel industry consultants, among the 1,700 attendees in Las Vegas. With so many new faces, PMs were curious to know what Airbnb’s intentions were: “What type of future are you thinking about? What are your motives behind where this is going?” one PM asked.

PMs have been in the vacation-rental business for generations and deserve to take part in shaping the industry for the future. Airbnb’s role is helping them do this, by sharing research and information the company has and providing insights on the shifting industry. We view the future as an opportunity to help PMs grow their businesses and partner directly to define this future together.

 

Property managers and OTAs

PMs have made it clear: online travel agencies (OTAs) have greatly impacted business — for better or worse. One PM described OTAs as a “necessary evil, in a way, but it’s part of business… we do see the benefit of guests booking directly through us, rather than an OTA, because we make more money that way.”

There’s a growing reliance on OTAs and third-party listing sites. On one hand, they help showcase properties to a larger audience. On the other hand, many take large commissions for doing so. Airbnb believes in strong, long-lasting partnerships, and that includes welcoming PMs into its global community. We strive to be a partner—not just a distribution channel—and to help PMs grow their businesses.

 

Trust is key

PMs want a trusted partner, not a boss. “We’re handing over, in a lot of ways, the keys to our business, and it’s an important partnership — we rely on your policies,” a PM told us. Many PMs shared stories of OTAs making changes without notifying them, and that influenced whether PMs would work with them again.

PMs are an indispensable part of Airbnb’s success. We have deferred to PMs’ expertise to evolve our platform and better support hosts with multiple listings. In every great partnership, communication is crucial. A PM at the conference said it best: “Don’t just roll out new terms and conditions, add a new little widget somewhere. Tell us, hey, you heard us… and then close the loop.” That’s good advice — and we plan to stick to it.

 

Growing concerns of commoditization

The vacation-rental industry was built on local expertise and unique experiences, but it can be difficult to stand out in an increasingly crowded space. “Help me set my properties apart from all the rest,” one PM told us.

Airbnb was built around properties with a point of view, design, and entrepreneurship — a natural fit for small businesses and PMs. Our shared passion and mission to provide distinct guest experiences make Airbnb all the more committed to help individual brands shine. We’ve launched programs like Airbnb Plus to showcase professional hosting amenities, created the ability for PMs to create customizable pages, and provided merchandising opportunities.

 

Technology can improve operations (if only it were easier to use!)

One PM told us that the main challenge with technology lies in “the amount of time it takes to integrate, and the amount of time it takes just for us to take advantage of some of the tools that are on Airbnb when you are an integrated manager.” We know PMs have multiple systems to connect, and so far there’s no one software that meets all of their complex business needs.

Airbnb is invested in developing a better solution: we have already created a suite of professional tools that integrate with a global network of software providers. And we’re focused on building more tools and features that are not only easy to use, but also meet the complex business needs of property managers.

 

What you can expect next from Airbnb

“I’ve watched you guys grow up; I’ve grown up with you. That has been a fairly recent shift, but I’ve noticed it, and I do appreciate that,” a PM said. As much progress as we’ve made towards understanding the industry and evolving our platform to better support the needs of PMs, we know there is more we can do to become even better partners.

Transparency and authenticity are important to us — and Airbnb will be sure to keep PMs in the loop, listen to concerns, and work with PMs to ensure Airbnb’s platform works for them. Together, Airbnb and PMs can build an ecosystem to adapt to growing businesses and evolve with the ever-changing travel industry.

Related Itemsairbnbairbnb pluscommoditizationFeaturedproperty managerssearchtechnologyVacation rentals
View Comments (2)

2 Comments

  1. Jesse van Dijk says:
    December 7, 2018 at 12:20 am

    I’ve got a really good experience with a short-term rental company called MadeComfy. They are a real game-changer on the short-term rental market. They use dynamic pricing to maximize your rental returns and I’ve earned a lot of money doing business with them. If you want some more information you can have a look at their website. https://madecomfy.com.au/airbnb-management/home-property-management-system

    Reply
  2. Lee Sewell says:
    December 5, 2018 at 10:09 am

    Companies such as Second Nest are making a huge difference in the short term rental market, upping the game to hotel standards and increasing owners returns. Its not just the one property belonging to an individual being managed but whole blocks of flats and converted pubs and even boutique hotels. Landlords enjoy the Second Nest services as it offers a hands off reliable revenue stream.

    Reply

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

OTAs
December 5, 2018
mm
Amy Hinote @vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Related Itemsairbnbairbnb pluscommoditizationFeaturedproperty managerssearchtechnologyVacation rentals

More in OTAs

Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7

Amy HinoteNovember 1, 2023
Read More

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean BeckhamSeptember 16, 2022
Read More

Blue Star Acquires Majority Stake in TravelNet Solutions

Amy HinoteJuly 26, 2022
Read More
Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville

Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available

Amy HinoteJuly 24, 2022
Read More

Vacasa (VCSA) Stock Falls as Lock-up Period Expires

Amy HinoteJune 10, 2022
Read More

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer PerezMay 26, 2022
Read More
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    BusinessSeptember 4, 2024
  • Amber Hurdle Pre-conference Webinar Series
    Professional Development Webinar Series with Amber Hurdle Starts November 6
    BusinessNovember 1, 2023
  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    BusinessNovember 1, 2023

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

Scroll for more
Tap

Sponsor News

  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
Resort Realty Acquires Elan Vacations on NC’s Outer Banks
Election Officials Confirm Vacation Rental Ban in South Lake Tahoe
Coming Soon

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis