As a landslide of new technology and OTA expansion barrels down the slopes of the vacation rental industry, some opportunities for growth become buried along the way. Vacation rental marketers who leave no stone unturned will find some of those opportunities in niche markets, narrowly carved subgroups based on interests, values, geographic fences, and micro-demographics.
Serving such tightly defined groups opens the door to new traveler sets, smaller but more lucrative markets, groups with a ton of demand but very little supply, or all of the above. It can supercharge marketing ROI as tactics become simultaneously cheaper and more effective with less competition, and it affords property managers the ability to more mindfully tailor inventory and owner selection for the best fit. Furthermore, zeroing in on a niche can also create a major advantage for property managers in driving direct bookings by being the expert for a niche group of travelers where OTAs can’t.
But, serving a niche only works when its members can easily find and book the properties and experiences that meet their needs, so VRM Intel has compiled the following list of niche vacation rental listing sites. This list is not comprehensive and suggested additions are welcome in the comments. Don’t forget to connect with associations and travel agencies that specialize in your niche, too.
By Geographic Market:
WeNeedaVacation.com (Cape Cod, Martha’s Vineyard, Nantucket)
By Value/Interest Market:
Autism Travel: AutismTravel.com
Boat-Friendly Travel: BoatFriendly.com
Business Travel: CorporateHousingbyOwner.com
Disability Travel: WheelchairTraveling.com
Family Travel: Clanventure.com
Healthcare Travel: TravelingHealthcareRentals.com
Social Responsibility: BCorporation.net