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Industry News for Vacation Rental Managers

GSV’s “Vacation Brands” Acquires Majority Stake in iTrip, Going Head to Head with Property Management Companies

GSV’s “Vacation Brands” Acquires Majority Stake in iTrip, Going Head to Head with Property Management Companies
mm
Amy Hinote
June 20, 2019

Yesterday, iTrip executives announced to employees that a majority stake in the company has been acquired by Vacation Brands, the private equity funded vacation rental industry rollup led by Greater Sum Ventures (GSV).

Vacation Brands will add iTrip’s vacation rental management franchise model to the list of vacation rental industry companies it has already purchased, which includes property management software companies (Streamline, VRM, and LiveRez), web development and marketing companies (Bluetent and Bizcor), and travel insurance provider Rental Guardian. 

According to its website, Nashville-based iTrip provides full-service vacation rental management services to over 2,350 vacation properties in 21 states through 50+ franchise locations and is GSV’s first property management (PM) addition to its Vacation Brands rollup.

The acquisition puts GSV’s Vacation Brands in direct competition with its core PM client base and appears to be a departure from the business-to-business models GSV created with Ministry Brands and Property Brands, which according to a release is “a suite of best-in-class SaaS solutions that includes accounting, CRM, rent payment processing, background screening, and renters insurance software products.”

We reached out to iTrip and have not yet received a comment.

Related: GSV initiates technology rollup in the vacation rental industry, including LiveRez, Streamline, VRM, Bluetent, and more.

Related ItemsacquisitionFeaturedGSVinsight ventureitripproperty managementtechnologyvacation rental
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1 Comment

  1. Matt says:
    July 8, 2019 at 4:31 pm

    Will be interesting to see how this fares with people using their PMS products.

    Reply

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Industry News for Vacation Rental Managers
June 20, 2019
mm
Amy Hinote @vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Related ItemsacquisitionFeaturedGSVinsight ventureitripproperty managementtechnologyvacation rental

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