Want to examine the booking path for vacation rentals? Try these exercises:
1. Your spouse/partner’s aunt is turning 80, and the whole family wants to take a special 6 night beach vacation for the occasion for the first week of August.
- You, your spouse/partner, your three kids (Ages 1, 4, 7)
- Your partner’s sister, her husband and their 4 grown and teen children (16, 18, 22, 24)
- The grandparents (82, 84)
- The aunt
Since you work in vacation rentals, the family has turned to you to book this once-in-a-lifetime dream vacation for your spouse’s family.
Your family lives in Atlanta. The sister’s family is in Washington DC, and the rest of the family is in Charlotte. Everyone wants to drive instead of fly. But they are open to any beach that has a beachfront house that they can afford. You think you can spend around $6,000.
Go.
Document the following:
- Which sites you visited, in order
- How many properties you viewed
- What questions you had on each property
- How long it took to get answers to your questions
- Why you eliminated certain properties
- Why you chose a property
Then answer the questions:
- How much time did it take you?
- How many sites did you visit?
- How many properties did you view?
- How confident are you that the property will be as advertised and that everything will go smoothly on your special-occasion vacation? Why?
- Do you feel like finding a vacation rental is an easy or difficult process? Why?
- Was there a point that you almost gave up and looked for a hotel instead?
- What did you learn about booking a vacation rental in this process?
2. Now imagine the family wants to go to Hawaii (they’ve never been to Hawaii, so they aren’t sure where in Hawaii). Same process.
Document the following:
- Which sites you visited, in order
- How many properties you viewed
- What questions you had on each property
- How long it took to get answers to your questions
- Why you eliminated certain properties
- Why you chose a property
Then answer the questions:
- How much time did it take you?
- How many sites did you visit?
- How many properties did you view?
- How confident are you that the property will be as advertised and that everything will go smoothly on your special-occasion vacation? Why?
- Do you feel like finding a vacation rental is an easy or difficult process? Why?
- Was there a point that you almost gave up and looked for a hotel instead?
- What did you learn about booking a vacation rental in this process?
Send answers to info@vrmintel.com.
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