• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Rent Responsibly STR Association Management Services Feature Image
      Rent Responsibly Launches A La Carte Support Services for Vacation Rental Alliances
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Tech
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • OTAs
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
  • Customer Service
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Login
Education

VRM Intel Magazine Winter 2020 is Here!

VRM Intel Magazine Winter 2020 is Here!
mm
VRM Intel Staff
January 15, 2020

The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel to the gunk of deep cleans, this winter issue covers professionalism, changes at Google, true hospitality, performance data, technology connectivity, property care, industry context, and much more. 

 

 

The term vacation rental has taken some hits over the past few years—but even more so in 2019.

Although it’s probably unfair, I still blame Phocuswright for introducing the terms alternative accommodations and private accommodations in its research, lumping new rental segments (i.e., shared housing and urban rentals) with traditional vacation rentals under one umbrella. But it wasn’t just Phocuswright; consumers did the same thing organically, calling everything an Airbnb. I get it. It is difficult to find an easy way to describe a lodging segment that includes apartments, beach houses, cabins, chalets, condos, townhouses, treehouses, spare bedrooms, and air mattresses. For consumers, telling friends, “I’m staying in an Airbnb,” is much simpler.

But, in 2019, after attending dozens of conferences, viewing over 30 startup pitch decks, talking to investors and analysts, and commiserating with hundreds of property managers, I’m a little peeved and perplexed—particularly about the viewpoints comparing urban short-term rentals and leisure vacation rentals. Over a billion dollars have been invested in the urban short-term rental sector, including $400M in Sonder, $180M in Lyric, $116M in Domio, and $62M in Stay Alfred. Although we see opportunities for the urban segment, we also see the risks. These models execute strategies that include master leases, facilities management, complete furnishings, reliance on distribution, and a volatile regulatory environment. It may be risky, but this urban rental segment is fast-growing and likely to find its way under hotel flags, giving its investors and founders the potential for astronomical exits. With big risk comes big reward.

So why am I peeved? First, the influx of urban rentals has precipitated a contagion of regulatory issues that have spread to leisure destinations. Second, the consistent year-over-year, decade-over-decade growth in the leisure side of the vacation rental industry is being misrepresented as old and fragmented, and in need of a consolidated overhaul. Third, if the considerable risks these newcomers are taking don’t pan out, I’m concerned that the vacation rental industry’s reputation will suffer from guilt by association.

I personally believe that the two segments, urban short-term rentals and leisure vacation rentals, need to be looked at differently in the minds of investors, owners, guests, and municipalities, as well as in the media. As a result, at VRM Intel, we have made a decision to primarily focus on leisure vacation rentals and have created new events and initiatives to improve the narrative about our industry. For example, we are launching the Second Home Investment and Rental Show (page 53) and are creating a widespread PR initiative (page 104).

In addition, this issue is filled with information supporting vacation rental managers with performance data and articles about the importance of professionalism, the evolution of property management companies into hospitality companies, strategies to address changes at Google, ways to improve site conversion, and the improvement of call center performance. In addition, we address deep cleans, inspections, and housekeeping profitability.

I hope you find this issue helpful for your team and your company. I strongly believe this new decade will be game-changing for the professionally managed vacation rental industry, and I am grateful to each of you for allowing me the opportunity to contribute to and chronicle its success.

Related Itemsbeachbook directcall centercart abandonmentcotswoldsdataDeep CleansFeaturedgooglehospitality managerHousekeepingindustryLake Tahoemagazinemountainonline marketingornacorOTAsprofessionalproperty managerproperty namesshort termvacation rentalVRM Intelwild west
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Education
January 15, 2020
mm
VRM Intel Staff

Related Itemsbeachbook directcall centercart abandonmentcotswoldsdataDeep CleansFeaturedgooglehospitality managerHousekeepingindustryLake Tahoemagazinemountainonline marketingornacorOTAsprofessionalproperty managerproperty namesshort termvacation rentalVRM Intelwild west

More in Education

Amber Hurdle Pre-conference Webinar Series

Professional Development Webinar Series with Amber Hurdle Starts November 6

Amy HinoteNovember 1, 2023
Read More

Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education

Amy HinoteNovember 1, 2023
Read More

Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7

Amy HinoteNovember 1, 2023
Read More

All About the Data: Predictive Indicators with Jason Sprenkle

Rebecca LombardoAugust 16, 2022
Read More

VRM Intel Live Conference Heads to Ozark Region to Investigate Area’s Massive Growth

Amy HinoteMay 9, 2022
Read More

VRM Intel Live! Events Scheduled for Wilmington, Branson, and Breckenridge

Amy HinoteMarch 30, 2022
Read More
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    BusinessSeptember 4, 2024
  • Amber Hurdle Pre-conference Webinar Series
    Professional Development Webinar Series with Amber Hurdle Starts November 6
    BusinessNovember 1, 2023
  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    BusinessNovember 1, 2023

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

Scroll for more
Tap

Sponsor News

  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
Average Length of Stay for Vacation Rentals Remains Largely Unchanged Over Last 3 Years
Three-Year Vacation Rental Performance: Average Daily Rate, Adjusted Occupancy, Adjusted RevPAR, and Average Booking Window across 12 Key Vacation Rental Regions
Coming Soon

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis